It has a blue tint to the whole background image, and the colour blue is strongly associated with tranquility and calmness. However, this is then disrupted by the black colour in the photo, which takes up more room than the blue does, showing that there is a disruption of calmness and tranquility within the film.
There is also a red bold font with "The Shining" written in capitals, making it stand out to the audience and making them remember the name of the film.
The main character, Jack Nicholson, is also on the poster, showing that he will be a main character in the film. However, as he is the main image in the film, he has a demented and terrifying look upon his face, making us think that he is the villain within the film. The look on his face also represents the film genre without people wondering what it might be.
The main character also has a cartoonistic effect; representing the idea that what happens to him and what he becomes is unreal, making him seem even more evil.
Finally, there are the credits under the title, with the main names standing out in capitals.
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