Film Magazine Cover Analysis:

Like the other's I have looked at, this magazine's masthead is over layered by the main image of the character. The masthead is a bright red on a dark background.
The film splash is of the film's title "I AM LEGEND" and they have put the word "legend" in bold to emphasise the film. The "I AM" of the splash film title is in white, contrasting with the background, and then has the "LEGEND" in a contrasting colour against Will Smith's costume.
Underneath the masthead in small writing it says "THE WORLD'S BIGGEST MOVIE MAGAZINE" making people think that buying it will give them the most information than any other film magazine could.
The footer bar does a similar thing to another magazine cover I have analysed by EMPIRE, which is having it slightly slanted. It then contains 4 subsidiary images of different films which all contain an action genre, with the words "AND 20 MORE>>" making the indication that if you turn over the page there is more "Complete Access" to different actions films, making the film magazine cover very action based.
There is also another small title with "25 world exclusives! On set with every movie that matters this season..." which would make readers feel that they are important as they get to see the sets of every movie that "matters this season", making them feel that they have extreme importance for being able to have more information on important movies that will make a change this season.
This magazine cover mainly targets action film fanatics, as all films mentioned are action based films, such as the main film "I am legend" and others like "american gangster", "rambo 2", "tarantino", etc...
The issue date is above the M in EMPIRE again also, and the bar code is above the footer bar.